• Now’s the Time for Electronics OEMs to Shape Their Futures

    Now’s the Time for Electronics OEMs to Shape Their Futures

    In view of the COVID-19 disruption and anticipated aftermath in the embedded electronics industry, computer board OEMs face an existential challenge right now: How do they best allocate their resources to satisfy the competing objectives of 1) sustaining existing designs while simultaneously 2) inspiring and capturing the market for new designs? If OEMs spend too […]

  • A Letter from the CEO – Blinded by the Top Line

    A Letter from the CEO – Blinded by the Top Line

    Perhaps you’ve heard the phase, “You get what you measure.” This is the reason we set up performance reports that reflect the things we want to achieve.  After all, if we’re not measuring it, how can we demonstrate whether or not we’re succeeding? It’s also true that, “You don’t always measure what you get.” This […]

  • Letter from the CEO – What the Customer Wants is Trust

    Letter from the CEO – What the Customer Wants is Trust

    What’s the difference between a customer/supplier relationship and a partnership? In a word: Trust. Sometimes it seems as if no one trusts anyone anymore, and it’s easy to see why. Most people involved in the embedded computing supply chain have a story to tell about some supplier who’s acted in a win–lose way, where it […]

  • Don’t Let Your Old Designs Drag You Down

    Don’t Let Your Old Designs Drag You Down

    Business leaders don’t like process exceptions, because they’re inefficient and require a lot of special intervention to resolve. They also don’t like to discontinue old product designs that still have a few customers, because these orders help them make their sales targets and avoid customer issues. That makes sense, right? Maybe not as much sense […]

  • Delay is the True Cost of an Ad Hoc Sustainment Strategy

    Delay is the True Cost of an Ad Hoc Sustainment Strategy

    Lately, I’ve been thinking a lot about the “true cost” of things. Our leadership team has been working on a particularly large order for more than a year. Since we restarted the production line for this discontinued COTS board several years back, this is the third ad hoc order we’ve accepted. In each of these […]

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