2011 wasn’t an easy year for DRAM manufacturers. The move from notebooks towards tablets and technology using NAND flash did nothing to bolster a struggling semiconductor industry. In this type of scenario it becomes common for manufacturers to shift their focus from older technology to newer ones. This process often leads to End-of-Life (EOL) decisions and component manufacturers sending out Last-Time-Buy (LTB) notices.
In addition to the immediate challenge of feasibly supporting products with obsolete components, embedded OEMs must focus on latest-and-greatest solutions, developing new solutions to satisfy their customers’ evolving demands. As the embedded industry shifts from older technology like DRAM to newer and more popular applications like NAND, customers can find themselves faced with a choice between over-stocking of so-called “obsolete” components, and phasing out older and less popular systems.