GD California Hires Steve Roldan as Director of Sales & Marketing

GD California Hires Steve Roldan as Director of Sales & Marketing

GD California Inc, the premier supplier of Legacy Embedded computer products, has announced the hiring of Steve Roldan as Director of Sales and Marketing. GD California which utilizes a unique business model to extend the life cycle of trailing edge technology, supplies about 3,000 different products to over 1,200 customers, including many Fortune 1000 companies in the medical, industrial, military and aerospace industries.

Roldan comes to GD California from Motorola, Inc (formerly Force Computers) where he was Director of Product Marketing and Program Management. Prior to this role, Roldan held the position of Product Marketing Manager for Services at Force where he

Steve Roldan, Director of Sales & Mkt

established their complete service portfolio from the ground up. Prior to joining Force, Roldan held positions in Program Management, Business Development and Engineering at FMC Corporation.

Roldan brings a wealth of knowledge and experience to GD California stretching from Product Marketing to Production and Support. The 15+ years of professional experienced combined with his product and industry knowledge means that Roldan is well equipped to take the Sales & Marketing department to new heights. GD California president Martin Plotkin says: "We are counting on Steve’s leadership to continue delivering our hallmark quality service as well as bring new product transfers to GDCA." GD California is very fortunate to add such a high caliber professional to its team added Plotkin.

Roldan earned a BS in Mechanical Engineering from California Polytechnic State University at San Luis Obispo and a MS in Engineering Management from San Jose State University.

Since 1987, GD California has been building alliances with manufacturers and customers in order to solve discontinuing product problems. GDCA products include VME, STD & STD32, CompactPCI and system level products from manufacturers such as Motorola/Force Computers, Dy4 and Performance Technologies/Ziatech.

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